Network Marketing Training- The Right Way
‘Attraction marketing’ is a marketing system you can build to promote your value and expertise in such a way that customers seek you out. It is not simply advertising nor is it any single tool. Attraction marketing is a process that builds a relationship between you and prospective clients to the point where they buy from you.

In building this kind of system you will brand yourself as a leader and (as such) present yourself as the solution to a problem. A ’secret’ of attraction marketing is to position yourself as a resource worth seeking out on a general topic then serve up specific solutions later. Your goal at first is to get people interested – nothing more.

The most common problem for network marketers is a lack of leads. An attraction marketing system can solve that problem for the home business distributor – over time. (No one said positioning yourself as a leader was an instant or easy thing – but there ARE some rather big shortcuts. That is the subject of more articles!)

The term “attraction marketing” was coined by Mike Dillard when he wrote Magnetic Sponsoring. (See more about this under ‘opportunities‘.)

His concept in raw form is simple: Identify your target market, (for network marketing sales businesses they are existing or actively researching network marketers) and solve their problems.

Become the leader others are looking for. Give value to them – often for free. Teach them how to generate leads for their business.

Sounds too simple? That description *is* too simple – this idea is only the basis upon which you build an entire system that ‘funnels’ new first-contact prospects into an ever-more-intimate relationship with you over time.

One of the best principles of attraction marketing is how to use the concept of a funded proposal to grab and sell to the 95% of your prospects who do not join your ‘primary’ business. At the same time you are building for yourself (and afterward for them) an immediate income.

At first, people are responding to an ad, a blog post, a web address on a business card, etc. These are almost completely unqualified leads for the most part, even though they chose to respond to a specific message. Your purpose is to take those prospects and lead them step by step down a path of communication that a) provides value to them at every step and then b) offers something for sale ‘in return.’

Through that process you are also generating a smaller and smaller number of leads that continue with you through the process because some will drop off at each step. At the end of this ’squeeze’ process, you have a core of highly qualified people who are ready, willing and able – even desirous – of buying from you.

If they don’t buy from you during this process, then you can also refer them to an affiliate program or other product or service that is more in line with what they were looking for – once again bringing you income or value. Your goal is to ‘farm’ these contacts intensively to find out what they want so that you can give it to them.

If you are not promoting your business to someone who is actually spending money in the network marketing industry and ready to buy or join up then you are off-target in your marketing. By using this ‘funnel’ procedure you get just exactly the hot leads you are looking for!

The typical MLM business takes years to build the downline necessary for a successful business. Plus, the retention is usually poor.

In this process it therefore becomes vital that you have several options for a prospect and are prepared to give them what THEY want, not what you want to sell them.

Important – Your primary network marketing company won’t always be the answer.

What will you offer them if they say ‘no’? If you offer them nothing, then you lost a valuable prospect!

Much more critically for your core business, if you sell a business opportunity to someone who does not understand how to distribute, you are only selling that person a problem and giving yourself a future failure in your downline.

A fundamental rule of business is to solve problems for people, not create them! Once you have someone that is recruited into your business, you want to support them and give them the tools for success!

An effective attraction marketing system will solve your problems by introducing prospects to powerful sales ‘funnels’ that produce high quality leads and prospects for them!

Such a system also can ‘bootstrap’ your success and bring you into profit much sooner by offering lower cost ‘affiliate’ products along the way, as prospects learn more and more about you.

This serves two purposes:

The first is to put some cash into your pocket ASAP. Your goal is to offer free fundamental information of obvious value, indicating your ability to solve the prospect’s biggest problems. In doing so, you have ‘captured’ them as having an interest in you, allowing you to sell an inexpensive product that supports these principals. That sale – which is far from your eventual goal of higher level sales and recruitment – puts cash in your pocket now.

Second, this initial process also positions you as a resource of value because the educational “funded proposal” product has taught your prospect something of great value. This value and the fact that you delivered it confirms your status as a provider of value.

It is this positioning that will cement your relationship with them and permit you to sell a much greater value to these highly qualified prospects! You have enabled a channel of regular communication between you and your prospects, allowing you to recruit them, sell them higher priced products, and build a relationship with them over time. This is why such systems are also called ‘relationship marketing’ systems.

If you are serious about long term success in network marketing then find (or build) yourself this kind of system. Search out the mentor or coach who can teach you these valuable skills and show you this kind of system in action. Then (once you have learned the basics yourself!) begin to implement and teach it.

Another entire lesson is ‘How to Borrow Expertise’. If you are not already an expert or leader at something you can literally ‘borrow’ the expertise of others. You do so, basically, by acting as a testimonial party who points to an expert. If you say ‘This expert gave me the knowledge I needed and opened my eyes’ you have enough power to get folks to ‘click here’ to find out more from that expert. (And bingo! They are in your ‘funnel’!)

The more you give away knowledge and help to others, the more you increase your personal value and establish your position as an expert. The end result will be that more people will follow you in your business.