Look, could someone put a straight jacket on this ‘magnetic’ guy? He’s everywhere!

Put ‘attraction marketing’ or ’sponsoring’ or ‘recruiting’ in a search engine and there he is. Ubiquitous. Like a fungus, or a virus maybe.

So much so that he is being replicated hundreds of times over by MD-wannabes, which makes it even worse. Let the Dillard Clone Wars begin!

Fortunately for people in network marketing, though, his presence seems to be benign – even, perhaps, beneficial. Love him or hate him, he is the granddaddy of sponsoring ’science’. He originated so much of what is now considered ’standard operating procedure’ for successful networkers – especially online – that the industry would probably not be the same without him.

Someone else might have invented a similar system, but it would be hard to believe that anyone else would have put the study, effort and raw investment into it. Plus, when you break new ground you have to learn as you go, like blazing a trail through the forest. Anyone following along behind can pick up the trail and just duck under a few branches.

He blazed the trail… and not many people would be willing to pay the ‘dues’ to do it like he did.

So – I wouldn’t mind being a clone myself! But there is a catch for anyone longing to climb the same mountain.
The problem is that you still have to build the system to do what he advocates and teaches. That is not necessarily so simple! The theory may be easy enough to grasp, but the practice is no doubt a horse of a completely different color.

Dillard claims to have spent tens of thousands and even hundreds of thousands putting together everything he’s done. It is certainly true that the average person – even given a compass, map and all the directions you could imagine – will still need to take a long walk to follow where Dillard has gone!

That’s why there are ‘only’ dozens or hundreds of good Dillard-clones instead of a hundred thousand! The good news is that you have a couple of options to shortcut the process.

For one rather obvious thing you can join up on the mailing list and just plain see how it’s done. For FREE. Stay on the e-mail list a while and just be amazed. Every day you will get another dripped message – many of them with genuinely valuable little nuggets of marketing know-how or inspiring stories. Videos, stories, tips – it’s all there. So much so, in fact, you might think it’s a bit like a cake that rose right through the top of the oven! You will get a good education without ever spending a dime.

For another you can buy the first little book and get all the extra goodies and get to know some of the core basic thinking behind the system. The same is basically true of “Building on a Budget“, “Traffic Formula 2.0” and more. You can get a pile of free stuff or ‘upgrade’ to see more of what is behind the curtain. Great strategy! Mike is positioning himself as THE expert you want to go to for more information because he is giving you a free education.

Brilliant!

Either way you will get a terrific education about how to do it all – at least in introductory terms. Once you see the system in play you are naturally welcome to go reinvent the entire thing with your own brand. Don’t steal the material, of course – that would be copyright violation. But the basic idea? Go for it. Build until your arms give out.

The true genius of Mike Dillard is that he knows most folks will get tired, hot and sweaty – as well as thoroughly frustrated – trying to follow his trail. Doing everything he does to win business is a LOT of work!

So, the real enticement he has to short-cut your workload is for you to join up as an affiliate in his system. Use the system he built, right down to the letter and don’t break a sweat! If you’re an affiliate you are going to be paid commissions to just shove people into that pipeline. (People who like the freebies eventually buy something. That is how it works, folks!)

Genius me, here I sit doing exactly that. Go sign up on his mailing lists for a pile of free, top flight info! Opt out any time you want. No big deal.

I simply believe you won’t get this quality of instruction for free elsewhere without a whole lot of fumbling and stumbling across the internet.

Look – it’s worth it to know who to go sign up with for a good education. I’m sucking up what he’s teaching me and what I am learning and putting into practice is beginning to work. We’ve even locally started a regular meeting to discuss this exact stuff – how all of us can become what Mike calls “Alpha Networkers”. (The first meeting was a rousing success!)

Now, if you really want to build the system for your business and you want the shortcuts for that, then Grandmaster D will begin to sell it to you a piece at a time, module by module. Naturally, it will cost you hundreds of dollars.

Before you whine about that, it would pay to recall how much it took him to build it from the ground up, which is surely an amount of cash you do not want to pony up! Think also about how much work you will be doing without a guide lighting the way.

Buying in, you can get piles of real in-the-trenches ‘how-to’ information that will save you piles of work, a sore back and an empty pocket. (Not to mention a likely trip to the psych ward.)

Perhaps Mr. Dillard is a good virus, after all!